I know, it sounds slick and slimy - like frog! But the world is full for acronyms these days and I wasn't the one who made it up. Like the rest of us, I just have to live with it.
But what you probably want to know is - what can I do with it and how much of an expert do I have to be?
Well, you can do a lot - and you start out simple and advance as you learn, if you choose or you can just keep it simple!
For one, you can add photos, or slideshows from Picasa Web Album, Flickr, PhotoBucket and more, even videos from YouTube.
Remember - if your website doesn't have audio and video, it's dead in the water! People these days expect a website to look more like TV. They want to see something new every time they visit your site (or blog). It's what's called Web II.
Plus, audio, video and slideshows will help you get better listings on the search engines. Many website woners get more Google links from video than from everything else they do put together.
You can also add up to 23 different kinds of "Gadgets" and you'll see some of them on this very page - like updated news headlines from Google News, links to all our happy clients (which, if YOU are one of our clients, actually helps send more Google traffic to your website).
You can, if you wish, publish your "stats" - numbers of visitors, followers, etc. You can add a search box, a list of your most popular posts (that's what an article like this is called), add a special little text box, pictures, polls and surveys, favorite links, your profile, an archive of your previous posts, and an easy link for visitors to become subscribers.
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